MB Bank Priority

I had the privilege of working with Hirsi Production for the first time, and once again with director Cheong HH. Together, we built the visual world for a manifesto film—a brand story that explores life’s journey. My role was to create environments that reflect the emotional journey of striving, pursuing, falling, and rising. Because life isn’t a straight line, the design needed to show that reality—spaces that shift from clean to lived-in, colors that move through different emotional states. Through set design, lighting, and thoughtful composition, we developed a visual approach that captures the ups and downs. Every element, every texture, every detail in frame was chosen to support the story: that the journey itself, with all its challenges and triumphs, is what makes life meaningful.

Year

2025

Director

Cheong Heng Ho

DOP

Tung Bui

Production Design

Jean Phan

Art Director

NG Hoang

Production House

HIRSI

Translate »